By: Paul Symonds
Many companies are now
realizing the extreme value of exhibitions as a powerful marketing and promotional tool. Knowing
how to plan for an exhibition and working your way through the myraid of different shows to choose
from, the variety of exhibition stand types, and working through the logistically and
organizational issues involved can at first be confusing for the novice. To help, we discuss some
of the diferent types of exhibiton stand below.
There are many types of exhibiton stand, wiuth new types being devloped as we speak. There
are though 5 or 6 standard types that are commonly sold and referred to. Modular exhibition stands,
portable banner stands, portable pop-up stand, panel-and-pole stand and literature stands are all
common types.
Modular exhibition display stands are often large (in comparison to pop-up and portable
stands) and the frameworks are often rigid and more traditional. A lot of modular display stands
are often custom made, i.e. for large exhibitions such as those you might see at the big exhibition
including Earls Court, Olympia and Excel Centre (all in London). These stands can be expensive but
dynamic and large.
Pop Up Display stands are quite different from modular stands. Pop up stands are much
quicker to set-up, much smaller and thus portable and far cheaper than modular stands. A pop-up
stands, such as the ‘Apollo’ model by Clip Displays, is lightweight and can be put up within one
minute.
Panel-and-pole exhibition stands on the other hand, can offer a sizeable exhibition stand
yet one that is still affordable and also transportable. These types of stands are put up using
panels which are clipped to poles and which can be assembled in a matter of minutes.
Banner Stands can be a good option if you are looking for an inexpensive yet professional
display. Banner stands are often retractable and lightweight, with some models weighing no more
than 4kg. Banner stands usually come with a carry bag with shoulder harness.
Choosing an exhibition stand depends very much on:
- Your budget
- The size of the exhibition
- Whether or not you need to re-use the stand
If you are attending a big exhibition in Earls Court then a modular stand, if your budget
permits, could be the way to go. If you are a travelling salesman, looking to exhibit your goods in
a quick and simply way, then a retractable roll-up stand can be better.
Article source: http://www.articlecube.com/Article/Buying-or-renting-Exhibition-Stands--Where-to-start-/37615
