Address accuracy
– the level of accuracy
a database holds, estimated based on matching data when compared to a national address
database
Benefits
- a description of
advantages the prospect can experience that comes with using the given product
Bind-in
– a form of promotional
response usually stitched in magazines
Circulation
– the number of copies
distributed of a print publication
Combination
– a form of direct mail
advertising in which more than one product or service is offered
Feature
– an advantage built
into the product
Hotline List
– names that have been
freshly (within three months) added to the list
Inquiry –
a prospect requesting
more information about the specific product or service
Lettershop
– an advertising service
that prepares and assembles direct mail packages
Multiple Buyer (or
Multi-Buyer)
- term referring to
returning customers
Package
– the complete
promotional mailing
Teaser Copy
– words printed usually
on the envelope, that arouse readers’ curiosity in reading further
Universe
– all entities and
businesses included in a mailing list
