Animation – the art of creating the appearance of continuous movement with a
series of graphic images
Camera Ready - artwork ready for reproduction
CMYK – the abbreviation for the four standard colors used in print design: Cyan,
Magenta, Yellow and Black
Four Color Process - color printing process, where the combination of CMYK is
reproduced
GIF
(Graphics Interchange Format) - the most popular graphics format used on the
Web
HTML (Hypertext Markup Language) - a text formatting system for creating web
pages
JPEG (Joint Photographic Experts Group) - a file format for full color and
black and white graphic images
Logotype - company or product name used as a trademark in advertising
Page Layout – the whole design of a single page in a magazine, brochure
etc.
PDF (Portable Document File) – a format for the transfer of designs across
multiple computer platforms
Resolution – refers to the clarity of the image; higher resolution results in
sharper and smoother image
Signature – term used in printing and binding; name given to a printed sheet after
it has been folded
