Ad Hoc:
a reference to single surveys designed for specific purposes as
opposed to a series of questionnaires
Agency:
a broad term for practically any individual or organization that
acts as a supplier
CAPI (Computer Assisted Personal Interviewing):
face-to-face interview with the aid of computers; the
interviewer's task is supported by computer prompted questions as well as with response codes to
possible answers
CATI (Computer Assisted Telephone Interviewing):
a time-saving solution with the interviewee's responses directly
keyed into the computer
CAWI (Computer Assisted Web Interviewing):
web-based interview, without the face-to-face interaction enabled
by the CAPI solution
Continuous Research:
survey conducted on a regular and continuing basis
Depth Interviews:
a qualitative research method, that refers to a wide array of data
collection techniques
Fieldwork:
real-time, live gathering of primary data by means of surveys,
observation and experiment
Focus Groups
: small groups assembled for the purpose of generating new ideas
and exploring possibilities lead by discussion moderators
Hall Tests:
a group of individuals recruited in a specific location for the
purpose of responding to different stimuli
Mystery Shopping:
information is gathered from retail outlets and showrooms where
researchers pose as ordinary customers
Omnibus Surveys
: combined surveys covering a variety of topics, assembled for
different clients
Respondent:
information is gathered from this individual via direct or
indirect methods, that contribute to the research results
Sample:
a segment of a population is taken to represent the whole in terms
of market research results
Tabulation:
collected research data is put into tables
Viewing Facility:
appointed location for conducting market research
