Advertisement:
a typically interactive digital creation that
can be text, graphic, audio, video and other
Advertiser:
individuals or entities purchasing online
advertising space
Business-to-business Targeting (B2B):
strategy that targets businesses
directly
Banner
: graphic images that serves as interactive
online advertisements, typically running across the top or the bottom of the web page
Contextual Marketing:
placing merchandise near relevant
content
Extranet:
a group of individual websites that joined
together to share information
Frequency Cap:
a limit on the number of times a given
advertisement appears to the viewer
Interstitial:
online advertisement that appears between two
content pages
Intranet:
network accessible only to a specific group
of people with firewalls keeping out other users
Pay Per Lead:
online advertisement model where payment is
determined by the number of qualifying leads
Pay Per Sale:
a payment model where commissions are based
on the number of sales generated
Reciprocal Links:
links between websites created with the
consent of the owners
Rich Media:
web applications including Flash and
Shockwave that offer an interactive and animated user experience
Shopping Bots:
intelligent agents that help consumers search
for and compare products of different websites
Viral Marketing:
campaign ultimately relying on
word-of-mouth
