Advertising Is Dead. Long Live PR - by Harry Hoover

I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America

The Best PR Has to Offer Managers - by Robert A. Kelly

It comes into sharper focus when that public relations blueprint helps deliver target audience behaviors like new waves of prospects buzzing around

Public Relations: Converting the Non-Believers - by Robert A. Kelly

What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe it is capable of delivering