When an organization or company is in search of catalysts for growth,
telemarketing is often a top consideration. Telemarketing, a method of direct marketing where the
sales person uses the telephone to contact the customer, has become an integrated element of many
marketing campaigns.
The use of telemarketing was popularized in the 1970’s, and since then
it has become a staple of multi-layered marketing plans. Telemarketing consists of lead generation,
which involves research on a perspective customer, sales and outbound calling.
While some companies set up internal calling capacities to handle their
own telemarketing needs, others hire professional telemarketing companies to handle their
telemarketing calls. These companies often place their calls from an offsite outbound call
center.
Telemarketing companies are able to offer businesses an attractive
option. The telemarketing company can focus solely on making sales, without concern for other
business concerns like product development, billing or shipping, and the business that has hired
them is free from the demands of telemarketing sales generation.
Telemarketing companies utilize varying approaches to contact
perspective customers. Previous purchases and requests for information, phone directories and other
public lists may be used to generate leads. Additionally, telemarketing companies often purchase
private databases of names, based on specific demographics, which they employ.
Successful telemarketing companies acknowledge that a strong
telemarketing campaign can’t be based solely on a good list or an interested customer. Equally as
important is the quality of the telemarketer. The correct combination of business savvy and
charisma is essential. As challenging as such a fusion may be, the fact that telemarketing sales
has actually surpassed direct mail in yearly sales, conveys that not only is it achievable, but
telemarketing is a proven method for generating sales.
