The following is a checklist that consumers can use when trying to
decide whether they should consider hiring a telemarketing firm. The more questions that the
consumer answers with yes, the greater the justification for hiring an outbound call center.
[ ] If your company was to handle its own telemarketing
responsibilities, would it require the hiring and training of additional staff?
[ ] Would it facilitate your company’s sales if your salespeople could
focus on closing leads as opposed to performing cold calls?
[ ] Is there a large portion of your company’s consumer demographic that
you are unable to reach?
[ ] Is your company’s consumer demographic too big to handle on your
own?
[ ] Do you not have sufficient workspace to incorporate call centers and
the staff they require?
[ ] Would outbound call center services, that include script writing and
call training, be an asset to your business?
[ ] Is it important for the people that handle your telemarketing to
have experience in the field?
[ ] Are the turnover rates of your telemarketers affecting your company’s
ability to handle its sales responsibilities?
[ ] Your telemarketing requires the capacity to work 24x7.
